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Real estate photography

10 December 2010 om 13:10 door Jürgen geplaatst in de categorie Architecture,Camera,Commercial,Flashlight,Photography,real estate photographer

Real estate photography – or how to use photography to sell your property.

Recently I was commissioned to photograph real estate – a house –  in order to use the photographs to sell the house.  The brief was easy and simpel: make this house look good on photographs, so we can attract potential buyers.

The owners of the house had tried to photograph their place, but without much satisfaction.  Hence their question for professional images.

In order to lift the whole look and feel of the house, I used Nikon SB900 flashes, CTO gels and pocket wizzards (to trigger the flashes).

In the following series of images the difference between the amateur in pro images should be fairly obvious.

Take this shot for example, together with the one following.

With a little help from you friends, this photograph can be changed into something appealing, with loads of warm golden light, a crisp sharp look and verticals that remain, well, vertical  …

The entrance to the house looks more or less like this …

… but, with some decent photography and carefull use of flashlights can also look like this

or like this

and the fully equiped kitchen ….

may look more appealing when photographed in another way, like this

or alternatively like this

And yes, the house has a bedroom, but due to the fact that one needs a decent wide angle, the owners didn’t dare to take a photograph.  But I did.

The light falling onto the bed is actually flash light, with a CTO gel, coming from outside.  Fill in flash was also provided, to lift the general look and feel of the bedroom.

The house was sold within a week at a price higher than the asking price.

Need I say more.

Architectural photography, the strobist way.

18 November 2010 om 11:34 door Jürgen geplaatst in de categorie advertising,Architecture,Flashlight,Gear,Photography

As a photographer, you want to explore every possible solution to a problem.  While I was doing architectural photography – photographing the interior of a dormitory – I was confronted with rather drab lighting inside.  Also, the sun was shining outside (it was a hot summer day) but was at the “wrong” side of the building, so it didn’t shine into the room that I had to photograph.

A room with a view - using the strobist technique of off-camera flashes to light the inside of a room.

The solution that came to my mind was to light the room with small strobes (Nikon SB900 flash light) in order to create a type of lighting that was more appealing than the available light (or the light that comes from the artificial light in the room, eg light bulbs, fluorescent light, etc ….).

Firstly, I used pocket wizards to trigger my flashes, as the Nikon Creative Lightings System (CLS) wouldn’t have worked well in this particular case.  You need a direct line of sight in order the flashes to trigger.

Secondly, I had my camera set at an exposure whereby I had a rather dark image (ISO 200, F/9 at 1/250 gives a grossly underexposed image) at the inside of the building, but it did match the ambiant light outside pretty well.

Thirdly, I positioned a flash (Nikon SB900) outside with a full cut CTO gell over it, in order to simulate the warm rays of a rising sun.  You can still see a bit of the flash at the far corner of the window, which adds to the feeling of a rising sun.  That flash casts the long shadow of the chair and table and is the key light to the image.

Lastly, I had to bring in extra light in order to lift the general feel to the image.  So I positioned an extra flash to get some light in the ceiling and some general fill to the entire frame.

The result is a double spread in the Sporta magazine , showing the viewers a room the invites to be staying over at their accomodation.

A room with a view - using the strobist technique of off-camera flashes to light the inside of a room.

A room with a view - using the strobist technique of off-camera flashes to light the inside of a room.

Cover for Sporta

28 October 2010 om 13:28 door Jürgen geplaatst in de categorie Commercial,Photography,Portrait

In a previous post I wrote about the cover for Sporta, which was still undecided.

Due to a massive amount of work – September and October have never ever been so busy for me as it was this year – I just neglected this blog for a while.   Shame!

Nevertheless, here’s the “winner” ….  The Sporta cover:

Cover for sporta assignement

Cover for sporta assignement

Although I personally prefered the other cover (image of a basketball player), I can understand very well why this one was chosen.  It shows more of what one can with sporta ….